The Tour de Yorkshire’s partnership with Alzheimer’s Society has smashed all targets in 2017, raising over £100,000 for the charity.
Welcome to Yorkshire unveiled Alzheimer’s Society as its official charity partner for the 2017 Tour de Yorkshire last December. Both teams have worked closely since then to raise as much money as possible and maximise the benefits for people affected by dementia.
Representatives from Alzheimer’s Society were present at every Tour de Yorkshire roadshow in the lead up to the race and launched a whole host of imaginative activities during the three days of action between 28-30 April. These included interactive experiences in the fan zones at each of the start and finish locations, a variety of community activities, and a central position in the official race caravan.
In addition, over half the total figure raised was achieved by entrants of the Maserati Tour de Yorkshire sportive who chose to ride in support of the charity.
Sir Gary Verity, Chief Executive of Welcome to Yorkshire, said:
“Achieving this landmark figure is tremendous news and I am immensely proud that the Tour de Yorkshire has helped raise such a huge amount for a very deserving cause.
“Alzheimer’s Society delivers an invaluable service and we sincerely hope this money will make a difference to the 67,000 people living with dementia in Yorkshire, and hundreds of thousands more around the UK.”
Michael Dent, Director of Fundraising at Alzheimer’s Society, said:
“It was incredible to see so many fundraisers uniting against dementia and supporting Alzheimer’s Society during the Tour de Yorkshire. They all played their part in reaching this amazing total.
“The funds raised will help us in various initiatives, one of which is growing our Side by Side programme which supports people with dementia and enables them to take part in the activities that they’ve always enjoyed, and even try new ones.
“The programme also helps people maintain better physical and mental functions and it may help slow their rate of decline. It is already having an impact in Scarborough, Whitby and Ryedale and we are currently recruiting volunteers for a new service in Craven, Airedale and Wharfedale.”
To celebrate the achievement and the impact it will have, representatives from Welcome to Yorkshire and Alzheimer’s Society reunited with some of the cyclists who took part in The Final Mile charity ride on Friday 28 April.
That initiative raised vital funds and awareness and allowed Alzheimer’s Society service users to ride accessible bikes provided by volunteers from Scarborough and Ryedale Community Cycling (SRCC).
Participants rode the last mile of the Tour de Yorkshire stage into Scarborough and received an amazing reception. It demonstrated that people affected by dementia can still be active in their community and enjoy activities they have always taken part in, despite their diagnosis.
Unknown. (2017). Tour de Yorkshire raises over £100,000 for charity.Available: https://www.minsterfm.com/news/local/2352890/tour-de-yorkshire-raises-over-100000-for-charity/. Last accessed 17th August 2017.
Leave Sherburn heading for the A64 and go straight across at the traffic lights. In about a hundred metres, go right signed to Helperthorpe and Lutton. A narrow country road now which soon starts to ascend as you cycle to the top of Sherburn Brow and East Heslerton Wold.
If you are cycling the route on a Tuesday in summer, you might like to pop in to Jackson’s Wold farm and see the magnificent open gardens.
A cup of tea and cake is available, too. There is a small charge for entry.
Superb views across the valley now to the North York Moors and beyond as you climb still higher.
The road is quite gritty but you will enjoy the long ascents and descents. Soon you pass a large farm, then only a quarter of a mile further along, turn left at the sign for Helperthorpe.
The road surface deteriorates rapidly now with grass growing along the centre and a few potholes to negotiate. However, you soon descend to Helperthorpe, but if you wish to visit the church and see the magnificent ceiling, watch out for a driveway on your right with a broken metal gate before you reach the village. This is the access to the church. Don’t worry about the private house but please respect their privacy.
At the junction, turn right signed to Luttons and Sledmere to cycle through the village of Helperthorpe.
Not far past the village turn left onto a narrow road signed to York.
This is a slippery, twisty road and is used by more than a fair share of traffic.
At the crossroads, go left up the hill signed to Cowlam and Driffield.
Soon you reach the couple of houses and a farm which constitute Cowlam, turn left at the crossroads now signed to Rudston, Scarborough and Bridlington.
This road can be quite busy but is a wide smooth road and in less than two miles, turn right onto a smaller road. In about a quarter of a mile, turn left signed to Langtoft.
A long straight descent along a narrow road now. Watch out for the bumpy corner at the end, then cycle along with good views of the windmills near the coast to soon start a long, serious descent into the village of Langtoft.
At the junction in the village, turn left to climb a long, bumpy and sometimes busy B road. At the top of the hill where the road bends to the right, turn left onto a narrow road and past the Old Mill Restaurant. At the end of the long, straight road, cross the road junction with care, keeping straight ahead signed to Butterwick and Sherburn.
Eventually descend to the cross roads at Butterwick. Our route turns right here but if you would like some refreshment, you could go left to the farm shop which sells sandwiches, pies and drinks.
If you do not need the farm shop, turn right signed to Foxholes and Bridlington. In a couple of miles turn left at the crossroads signed to Foxholes and Scarborough. This is a busy, fast road so please take care.
Not far into the village of Foxholes, turn left signed to Ganton. Ascend past the church, then turn left onto a very narrow, gravely, potholed road. Continue along climbing gently to the summit of Alison Wold, bear left near the top then soon start a very steep, twisty descent. At the junction go right, then not far to cross the A64 at the traffic lights to return to Sherburn village.